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何凯文亚博app ios下载地址--任意三数字加yabo.com直达官网英语历年经典真题讲解系列08

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时间2019-09-08 10:37:03

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There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive — advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

思考题:

53. The author deems that the well-known TV personality is ________.

[A] very precise in passing his judgement on advertising

[B] interested in nothing but the buyers' attention

[C] correct in telling the difference between persuasion and information

[D] obviously partial in his views on advertising

词汇突破:

1. persuade 诱导,说服

2. inform 提供信息

3. distinction 区分

4. subtly 微妙的

第一句:

There is one more point I feel I ought to touch on.

参考译文:还有一点我觉得我应该谈一下。

第二句:

Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.

1. Recently I heard a well-known television personality declare that

2. he was against advertising because it persuades rather than informs.

参考译文:最近我听到一位着名电视人宣称他反对广告,因为广告意在劝诱而非提供信息。

第三句:

He was drawing excessively fine distinctions.

参考译文:他把两者区分得过于细微。

(excessively负面评价词汇)

(告诉我recklessly 是正面评价词汇还是负面评价词汇)

第四句:

Of course advertising seeks to persuade.

参考译文:广告当然会不可避免地要劝说消费者。

第五句:

If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive — advertising would be so boring that no one would pay any attention.

切分:

1. If its message were confined merely to information —

2.and that in itself would be difficult

(that=广告的内容仅仅限于提供信息)

3.if not impossible to achieve,

4.for even a detail such as the choice of the color of a shirt is subtly persuasive —

5.advertising would be so boring that no one would pay any attention.

参考译文:如果广告的内容仅仅限于提供信息(虽说这不是不可能做到的,但它本身也是很难做的,因为哪怕是挑衬衫颜色这样的细节也带有几分劝诱性),那会令人生厌,以致没人再去理会。

第六句

But perhaps that is what the well-known television personality wants.

参考译文:但也许这就是那位着名电视人所希望看到的。

题目解析:

53. The author deems that the well-known TV personality is

________.

作者认为这位知名的电视人_______.

[A] very precise in passing his judgement on advertising

很精确的传递了对于广告的判断

[B] interested in nothing but the buyers' attention

只对购买者的注意力感兴趣

[C] correct in telling the difference between persuasion and information

正确的区分了说服与信息

[D] obviously partial in his views on advertising

对于广告的观点是片面的

定位到第三句或者第四句;

电视人的观点:He was against advertising because it persuades rather than informs.

作者的评价:He was drawing excessively fine distinctions. (persuades and informs)

作者的评价:Of course advertising seeks to persuade.

说明作者反对这个电视人观点;

同义替换:A和C两个选项是正面的判断,B是中性的判断;D是负面的判断;

(看到这个手法了吗!主要是手法!)

所以第四个选项是正确选项!

将题干和选项连在一起:

The author deems that the well-known TV personality is obviously partial in his views on advertising.

作者认为这位知名的电视人对于广告的观点很明显是片面的

ABC三个选项属于出现文中元素但是整体语义与原文无关。

这些都不是作者对于这个广告人的判断。

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